The Story of railia

— When AI Understands Skin, Let Health Blossom from Within —

Chapter 1: Encounter — The Resonance of Three Souls

In the late autumn of 2021, beneath the glass walls of a quiet conference hall in Shanghai’s Jing’an District, a summit on Technology and Wellness was underway. Outside, fallen leaves swirled in the cool wind; inside, the atmosphere was heavy. On stage, a presenter enthusiastically introduced the “latest home beauty device,” flashing slides filled with specs — “10 light modes,” “3 intensity levels.”

Among the audience, Toni, a European-educated branding expert who had spent over a decade crafting campaigns for luxury maisons, quietly frowned. “Another one-size-fits-all product,” he murmured. “Like designing one haute couture gown for every body shape — it will never truly fit.”
The words caught the attention of Kuhns, a veteran Chinese executive from a Fortune 500 background, sitting a few rows behind. His wife had just complained that her new beauty gadget caused irritation without results. Adjusting his glasses, he nodded: “It’s more than a mismatch — it’s a misunderstanding of what personalized skincare truly means.”

From the front row, a third listener turned his head — Ken Chen, a lead researcher at a Silicon Valley AI lab, wearing a pair of smart AR glasses. “Not a misunderstanding,” he said softly, “a technological blind spot. Human skin has 12 core bio-markers, each fluctuating differently. Traditional devices simply can’t capture that dynamic variance.”
That afternoon, during the coffee break, these three strangers found themselves by the floor-to-ceiling windows — their conversation sparking what would become a revolution. Ken showed them complex graphs on his phone: “I’ve been working on low-power AI chips for three years. Imagine if one day, technology could read the skin like a dermatologist.”

Kuhns, calm but resolute, replied, “Luxury users don’t crave more functions — they seek exclusivity. Today’s market is split: tech without warmth, or luxury without substance.”

Toni smiled, recalling an artisan in Paris adjusting a gemstone’s setting by hand. “Then let’s merge AI precision with the craftsmanship of haute couture — every light beam stitched like silk, every result tailor-made. That is the future of beauty.”
That evening in a small café in Jing’an, they sketched ideas on napkins — merging science, art, and empathy. The concept was born: to create an AI-powered laboratory that could decode the “one-in-a-million” rhythm of every skin.

By spring 2022, Rai-LAB AI Laboratory was founded in Shenzhen. “Rai” stood for AI + Renaissance, symbolizing a rebirth in intelligent beauty. There were no grand ceremonies — only three founders and a dream. On the wall hung Monet’s Water Lilies; on the whiteboard, “92% precision” was their target. Their mission was clear — to redefine luxury beauty through science that understands.

Chapter 2: Winter — The Darkest Hour in the Lab

Summer 2023. Outside, Shenzhen boiled; inside Rai-LAB, the air felt cold.

Ken stared at the screen: 78% accuracy, 10 minutes to overheating. Their chip failed again. Funds were draining fast.

Across the room, Toni clashed with designers. “This plastic frame feels cheap — we’re building an heirloom, not a gadget.” Yet, 24K gold plating interfered with heat dissipation.

Meanwhile, Kuhns faced rejection after rejection from investors — “too advanced,” “no market demand.”

At midnight, silence filled the lab. Someone suggested compromise — a simpler version to survive. But Ken shook his head:
“If we compromise now, we’ll become everything we set out to change.”

Toni agreed: “Luxury is defined by refusal to compromise. Chanel didn’t stop until she perfected tweed — neither should we.”

Kuhns opened a drawer, pulled out a card, and said quietly, “This is the mortgage from my family home. Two more months. Let’s make them count.”

They slept on camp beds that night, driven by shared defiance.

Ken refined algorithms using 360,000 skin samples.

Toni reached out to Hermès leather artisans for material guidance.

Kuhns rewrote the business plan — replacing “features” with “human stories.”

On the cover, he wrote:
“Every woman’s skin is a constellation — no two stars should ever be treated the same.”

Chapter 3: Dawn — Dual Breakthroughs in Algorithm and Material

Lunar New Year 2024. While the city celebrated, Rai-LAB’s lights burned late into the night.

Ken’s team introduced dynamic prediction models, enabling real-time skin adaptation. When the results appeared — 92.6% accuracy — the lab erupted in tears.

Across the globe in Paris, Toni worked with French craftsmen to solve the material dilemma. Their breakthrough came from vacuum gold-coating technology — bonding 24K gold to ultra-thin leather fibers.

The result: a soft, luminous, heat-resistant material that felt like silk and shone like art.

“This,” Toni whispered, “is what it means to make technology luxurious.”

Yet one challenge remained: cost.

Kuhns re-engineered production and streamlined functions — reducing chip cost by 30% without losing performance.
“Luxury isn’t about excess,” he said. “It’s about precision — giving users only what truly matters.”

By May 2024, Rai-SKIN 2.0 Algorithm launched — detecting 8 biomarkers in 3 seconds, generating customized therapy within 90 milliseconds. Experts hailed it as “the AI revolution of home beauty.”

Toni finalized the mask design — 24K gold-coated mirror shell, Italian leather inner lining, 520g lightweight form, whisper-soft on skin. To elevate the five senses, he added Bloom — a custom Parisian fragrance blending Bulgarian rose and lavender — and soothing music aligned with breathing rhythm.

For the first time, technology didn’t just perform — it felt.

Chapter 4: Rebirth — From Lab to Brand

By late 2024, clinical trials showed remarkable results:
92% of users reported visible improvement in 28 days, with barrier repair up to 38%.

When one participant said, “My skin feels 20 years younger — and I love every moment of it,” the investors finally understood: railia was not building a device — it was creating a personal skincare companion.

In January 2025, railia was officially born. The name derived from “Rai” (AI + Renaissance) and “Lia” (Light + Elegance) — symbolizing the rebirth of beauty through intelligence and grace.

The brand’s headquarters opened in Shenzhen Qianhai — home to both the AI lab and the artisanal design atelier. Its philosophy, “Enjoyable Health,” redefined the essence of luxury skincare — merging science, pleasure, and wellbeing into one experience.

From there, railia introduced its first two masterpieces:

  • Rai-FACE Revival AI LED Light Therapy Mask (Sapphire / Gold Edition) — the world’s first at-home AI beauty mask integrating skin detection, real-time algorithmic analysis, and 8-zone LED photon therapy.
  • Customized Sheet Mask Collection — designed by AI, crafted with Swiss edelweiss extract and Japanese hyaluronic acid for perfectly synchronized rejuvenation.


Each innovation embodied the founders’ vision — to let technology breathe elegance, and beauty speak precision.

Chapter 5: Founders’ Notes — The Unseen Moments

Ken Chen (CTO): The Warmth Within the Algorithm
“AI may seem cold, but I see warmth in its precision. Every time our system detects my mother’s skin flare-ups and adjusts treatment automatically, I’m reminded — true intelligence is empathy in data form.”


Kuhns Zou (CEO): Light in the Dark
“When I mortgaged my home to keep the lab alive, my wife said, ‘I believe in your vision.’ That belief became my strength. Now, I want every user to feel that same warmth — technology that genuinely cares.”


Toni Tao (CMO): The Art of Persistence
“In an Italian atelier, a craftsman told me, ‘Good leather speaks.’ When our 24K gold leather prototype finally succeeded, I cried — not from success, but from knowing we never betrayed our purpose.”

Chapter 6: About railia

Brand Mission
To fuse cutting-edge AI technology with the art of beauty — delivering intelligent, effortless, and exquisite at-home skincare experiences that let health blossom from within.


Brand Vision
To become the global pioneer of intelligent beauty, ushering in the Era of Precision Skincare.


Core Values

  • Tech Artistry: Pursuing AI precision with human empathy.
  • Luxury Craftsmanship: Creating designs where science meets elegance.
  • Holistic Experience: Engaging all five senses — sight, touch, scent, sound, and light — to redefine what skincare feels like.


Signature Creations

  • Rai-FACE Revival AI LED Light Therapy Mask (Sapphire / Gold Edition) — The ultimate fusion of AI precision and luxury design.
  • railia Customized Sheet Mask Collection — Intelligent skincare crafted uniquely for every complexion.

Contact

Website: www.railia.com
Global PR Director: Clara Wen
Email: pr@railia.com